Facade A

As the first entrance to this shopping centre, it is one of the main entrances of the shopping centre connected to the left ramp road. It is located in a lot of visual exposure due to the wide road and river adjacent to it, but it is in a direction where vehicles move more than people walk. Therefore, LED panel signs and LED bulbs, inspired by the opera theatre, were utilized to effectively convey the brand image of the entire building and to show the young image and newly changed appearance of the building at a glance.

On the other hand, due to the aforementioned locational features, the Facade B area located at the bottom of the slope was considered the main entrance for pedestrians.

Facade B

Façade B, planned as a pedestrian entrance, was designed to compensate for the lack of natural lighting and dark landscape caused by the lowered ceiling height due to the two-story piloti structure addition and the slope of the adjacent road, which hindered pedestrians from entering the building.

The aluminium louvres and LED bar lights are strategically used as patterns to visually guide the building and effectively guide pedestrians entering the building from the adjacent road. This can be an example of a flexible solution to the building’s unique functional issues and adjacent environmental factors.

Interior Detail

While adopting an open-plan layout, the steel structure was used to effectively divide the space. This was a balanced solution that secured independent work areas for each brand, achieved visual separation, and maintained an overall sense of openness.

The main challenge of the project was the oppressive atmosphere caused by the low ceiling. To overcome this, all of the plasterboard on the ceiling was removed, but this caused the exposed equipment and structures to cause an aesthetic problem. In response to this new issue, visual unity and a sophisticated atmosphere were created by painting the exposed elements black.

To maximize the sense of space expansion, a steel grid structure and lighting rails were installed on the exposed ceiling. This system allowed for flexible placement of various lights, such as LED bars and bulbs, creating a highly adaptable environment where lighting can be easily adjusted according to the purpose and atmosphere of the space.

The grid structure was used to create flexible spatial changes. In particular, the lighting design elements of the building façade were reflected to ensure that passersby experienced consistent visual continuity inside and outside the building. The placement and type of lighting were harmonized with the exterior façade by utilizing LED bar lighting, various bulbs, and unique patterns.

The atmosphere of the space can be quickly changed depending on the season or event. Hanging flags and decorative elements can be easily installed and replaced on the ceiling structure, and this variability increases the aesthetic value of the space while also maximizing the marketing effect.

Since the project was completed at the end of the year, visual marketing was conducted for the Christmas season. Seasonal decorations and lighting were used to create a warm and festive atmosphere, and this timely spatial presentation was very effective in eliciting positive responses from visitors and attracting customers.

Miig Wech in the Young Street shopping Mall

Planned to utilize the fragmented space with spatial limitations. First of all, our team focused on maximizing revenue by allocating as much space as possible to brand partners. After this process, this area unfortunately remained a piece of space that could not be allocated anywhere due to the reduced ceiling height after the expansion construction.

To overcome the spatial constraints due to the narrow area and maximize its potential, the space was reinterpreted as a niche store specializing in miscellaneous goods for the fashion brand, Miig Wech. Through this approach, a strategic showroom was implemented that efficiently utilized dead space and exposed the brand simultaneously.